A simple formula to write emails that get opened, read, and booked from
How to bring past clients back and smooth out slow weeks
How to grow your email list with both current and future clients
How to create a simple, repeatable email system so you’re never stuck wondering what to send

Hi, I’m Erin Stebbins.
I’ve been a licensed massage therapist and business owner for over 14 years and I’ve lived just about every version of this work.
I’ve built and run a multi-location company with 25 therapists, hired my own team, maintained the highest rates in my area, and weathered the waves of burnout more than once.
Now, I help experienced massage therapists like you build businesses that feel as good on the inside as they look on the outside.
Through coaching, classes, and real-talk strategy, I help you scale sustainably, simplify your workload, and create more time, money, and creative freedom without losing the heart of your work.
Most massage therapists already have what they need to fill more of their schedule.
Past clients who meant to come back. People who trust their work. Clients who would gladly refer them if they simply stayed top of mind. What’s often missing isn’t skill or effort.
It’s a simple way to stay connected consistently without feeling like you have to post every day or constantly chase new clients.
Email marketing gives you that connection. It creates a direct line to the people who already value what you do, and it allows you to stay visible, helpful, and relevant in a way that feels natural instead of forced.
Over time, that consistency leads to more repeat bookings, more referrals, and a schedule that feels steadier and more predictable month to month.
In this class, you’ll learn how to make email simple and sustainable. You’ll see how to come up with ideas easily, how to write emails that sound like you, and how to structure messages so they naturally lead to bookings without sounding pushy or salesy. You’ll also learn how email fits into a bigger system that supports retention, authority, and long-term stability in your practice.
This isn’t about becoming a marketer or writing long newsletters.
It’s about learning a practical skill that quietly supports your business in the background, keeps clients engaged between sessions, and helps your practice grow in a way that feels calm, organized, and sustainable.




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