The Truth About Marketing Your Business on Social Media (That No One Really Says Out Loud)
Social media has somehow become synonymous with marketing. If you’re growing a business, the assumption is that you should be posting. Regularly. Confidently. Strategically. And ideally, with some level of enthusiasm about it.
The 3 Most Missed Parts of Marketing (That Matter Way More Than Reels, Ads, or Algorithms)
If marketing has ever made you feel behind, confused, or quietly annoyed, it’s probably not because you’re bad at business. More often than not, it’s because you’ve been encouraged to focus on the loudest parts of marketing instead of the most important ones.
The Difference Between a Good Massage and an Unforgettable One
Most massage therapists are genuinely good at what they do. They’re skilled. They’re intuitive. They care deeply about their clients’ outcomes. They invest in education, refine their techniques, and continually work to be better at their craft. And yet, many of them quietly wonder why their work doesn’t always translate into higher income, easier referrals, or consistent five-star reviews especially when they know the quality of their work is solid.
The Truth About Massage Packages (And Why Most of Them Don’t Sell)
Massage packages are often positioned as a simple solution. Offer a discount. Encourage commitment. Improve cash flow. Everyone wins. Except that for many massage therapists, packages feel awkward to sell, underperform when they’re offered, or create resentment after the fact. Clients hesitate. Therapists feel pushy. And the whole thing starts to feel more complicated than it should be. The issue usually isn’t packages themselves. It’s the myths they’re built on.
