Want To Enjoy More Guilt-Free Time Off-Without Compromising Income?

You’ve Mastered Massage.

Now It’s Time to Master the Business.

Ready For The

Next Step?

Let's party!

Finally feel in charge of your massage biz without burning out, second-guessing every decision, or drowning in tech overwhelm, and do it with just a few hours a week, a solid support system, and way more nervous system ease.


The
Balanced Biz Program is not another generic course that teaches you how to “post more on Instagram” or hustle harder.

It’s a trauma-aware, nervous-system-friendly reboot designed by a massage therapist who’s lived the burnout, rebuilt from it, and now helps others simplify, streamline, and actually enjoy their business again without needing a team, a huge following, or 40+ hours a week.

I See You...

You didn’t become a massage therapist to feel like a stressed- AF admin assistant with a sore back and a never-ending to-do list.

But somewhere along the way, the business side of things started feeling heavier than the work itself.


One week, you're booked solid. The next? You're staring at an empty calendar, wondering if you're about to slide into another slow season.


You've tried raising your rates, tightening your boundaries, maybe even posting more on socials, and sure, some of it helped.


But nothing has really stuck. And nothing has made your business feel lighter.

And deep down, you’re starting to wonder:


Is this just what running a “successful” practice looks like? "This..... is not what I signed up for..."

Constant hustle, inconsistent income, no space to breathe?

(Spoiler Alert... it’s not.)

Because here’s the truth that no one told you while you were juggling clients, late-night laundry loads, and trying to write your “About Me” page...again...


You’re not doing it
wrong.

You’re just doing it alone, without a system that’s built to support your nervous system and your growth.

What you actually need isn’t more effort.


You could use a smarter, simpler structure. One that lets you get clear on your direction,
get out of your own way, and get support without burning out in the process.

Because when your business actually supports you:  financially, energetically, logistically: that’s when the magic happens:

  • You stop waking up in panic about cancellations.

  • You actually enjoy the work again.

  • You have the space to plan, pivot, or just rest,  without guilt. (this gets to be fun, remember??)

That’s what we do inside Balanced Biz Program.

You’ve been trying to build a sustainable business with tools that were never designed for you: cookie-cutter marketing advice, endless DIYing, and a pace that only works if you never need rest.

And when you’re stuck in that cycle of overgiving and under-receiving, no amount of self-care Sundays or “just raise your rates” advice is going to fix it. Lawd knows you’ve tried.

The real problem isn’t your work ethic, your talent, or your desire to grow, but  it’s that no one ever showed you how to run a business that actually fits your life.

And if that gap doesn’t get addressed? You stay in survival mode:


~ Taking clients you don’t really want, because you’re scared to say no


~ Spending more time reacting than creating


~ Wondering how much longer you can keep this up

The Balanced Biz Program was built to fix that from the root.


Because the massage industry doesn’t need more therapists quitting from exhaustion.


It needs more of us building businesses that work with us and not at the cost of us.

So What If...

 You took a long weekend without asking permission, explaining yourself, or panicking about income.

 You finally stopped second-guessing your prices, your content, your offers and started showing up with confidence, clarity, and ease.

You no longer spiraled after slow weeks because you have a clear strategy (and the nervous-system tools to ride it out like a boss).

You had systems that ran even when you rested: appointments coming in, content going out, income flowing.

You had a coach in your pocket, a community at your back, and a steady stream of clients who actually value what you do (and happily pay your rates).

You felt proud of your business, not just because it's profitable, but because it finally feels like yours.

This isn’t some far-off fantasy.


This is the new normal we build inside The Balanced Biz Program.

And it starts the moment you say: I’m ready for different.


Meet Cici. For years, she poured herself into a full-time job while trying to build her dream on the side.

She felt like her voice kept getting lost in the noise: her marketing didn’t sound like her, and the weight of juggling a business and a life left her feeling constantly stretched thin.

Then something shifted. With support and a clear plan, Cici gave herself permission to go all in.

She quit her full-time job and stepped fully into the dream she’d been carrying for so long.

Now, instead of feeling unheard and overwhelmed, she shows up authentically in her business, confident in her message, and free to create the life she actually wants.

Introducing: The Balanced Biz Program™


The only business reboot designed specifically for massage therapists who are ready to simplify, scale, and step into true freedom without adding more massage hours or selling out your soul.

Inside Balanced Biz, you’ll learn the exact strategies I’ve used (and taught to dozens of other experienced therapists) to:

✔️ Create consistent income


✔️ Cut back hands-on hours


✔️ Streamline your business


✔️ And build a practice that
actually supports your life

This is the approach that’s allowed me to hit my highest income ever while taking a week off every month, traveling for 2–3 weeks at a time, and never stressing about bills.

And now, I’m handing you the full framework plus live coaching, real-time support, and the exact tools you need to make it work for you.


This isn’t just a course.


It’s a 3-month reboot experience with coaching, community, and all the tools you need to create real momentum,  without burnout.

When you join, you’ll get:

Weekly Aligned Action Calls – personalized coaching + real-time clarity


20-min Biz Trainings (Dripped Weekly) – actionable lessons you’ll actually finish


Daily Messenger Support – a coach in your pocket to keep you moving


Private Facebook Community – high-vibe, high-support, low-BS


Access to My Full Course Vault – every tool I’ve ever created, unlocked


Plug-and-play tools – checklists, journaling prompts, social media posts (updated monthly)


  BONUS: The Marketing Messaging Bootcamp
Your 4-week path to “fully booked,” online + offline. ($576 value!)

Meet Lindsay. Before joining the Balanced Biz Program, she was hustling hard but struggling to keep her schedule full. The bookings were hit-or-miss, and the stress of not knowing where her next clients would come from was weighing on her.

Inside the program, things clicked fast. Within just the first month, Lindsay not only paid off her entire investment, she also started attracting the kind of aligned clients she actually wanted to work with: clients who valued her, respected her time, and filled her calendar with ease.

Now, instead of worrying about when the phone will ring, Lindsay’s business finally feels steady, supportive, and sustainable.

Hear her story in the video!

Hey, I’m Erin!

I’m not just another coach shouting business buzzwords into the void. The online space has enough of those...)

I’m a massage therapist with 14+ years of hands-on experience, who’s walked the exact path you’re on. (And I’m still walking the path myself.) 


I’ve been the solo practitioner trying to do it all.


I’ve managed a team of 25 therapists across two locations.


I’ve burned out hard. I’ve rebuilt. I’ve raised my rates (and kept them at the top of my market for over a decade).


I’ve hired, fired, niched down, pivoted, panicked,  and figured out how to build a business that actually supports my life.

I’ve been an employee, an independent contractor, and a business owner.

So when I say I get it? I get it.

But more importantly: I’ve helped other seasoned massage therapists make the same shift.


They’ve gone from “I don’t know if I can keep doing this” to having
consistent income, healthy boundaries, and weekends off for the first time in years.


They’ve created new income streams, taken guilt-free vacations, and built practices that feel
sustainable, aligned, and so much lighter.

This isn’t a theory.

This is tested, trauma-aware, practitioner-proven strategy designed for massage therapists, by someone who’s been in your shoes, not someone guessing from the outside.

And I don’t just coach from a whiteboard.


I walk this talk, every single day,  with my own clients, my own business, my own body, and my own boundaries.

Based in lived experience, not algorithms.

Camille was a new mama when we started working together which meant: less time for the business, more demands on her personal time, and less bandwidth to get it all done.

In the video below, she shares what changed for her and how, during the Balanced Biz Program and how she got her time back, and her business started taking off!

Camille .R., Massage Therapist

The Balanced Biz Freedom Formula:

Inside this live, results-driven (community AND one-on-one!) mentorship experience, you’ll be guided step-by-step through the Freedom Formula:

a proven path to building a business that’s spacious, sustainable, and wildly aligned with your values and lifestyle.

This is the same strategy that’s helped massage therapists across the country go from overworked and underpaid… to fully booked (on their terms), with real freedom in their time, money, and energy.

Reground in What Actually Matters

 Before we start tweaking your schedule or reworking your offers, we zoom out. You’ll get crystal clear on your vision, values, goals,  and what's no longer working.
We declutter the noise so you can lead from clarity, not chaos.


- You’ll create space. Drop pressure. Reconnect to your WHY.

Step 2: Rebuild Your Business From the Inside Out

 This is where we plug the energy leaks, stabilize your systems, and simplify your marketing.
We focus on what actually moves the needle:  time management, sustainable pricing, visibility that feels natural, and workflows that support your nervous system, not just your to-do list.


- You’ll stop hustling. Start leading. And feel like a real CEO of your practice.

Step 3: Reclaim Your Time, Energy & Creative Fire

Once the foundations are set, we scale with soul.
You’ll experiment with new income streams, reimagine your schedule, and build rituals that make space for rest, celebration, and joy,  without guilt.


- You’ll have options. You’ll feel empowered. You’ll finally breathe.

Here’s Exactly How the Experience Works

(and why massage therapists say it's unlike any program they've ever been part of!)

The Balanced Biz Program blends high-touch mentorship, flexible structure, and nervous-system-friendly support so you’re never stuck guessing, spinning out, or doing it all alone.

In this 3-month experience, you’ll get:

  • Real-time 1:1 support AND a group container
    Weekly live coaching calls where you can bring your questions, challenges, or ideas and get direct, personalized feedback, no getting lost in the crowd.

  • My eyes on the details of:

    ✔ Your pricing + package structure


    ✔ Your schedule + energy management strategy


    ✔ Your website, booking flow, and client experience


    ✔ Your niche + messaging (especially if you're pivoting)


    ✔ Your visibility + marketing content (without the cringe)


    ✔ Your systems (so your biz runs with you, not against you)


    ✔ New income stream ideas like workshops, memberships, gift cards, etc.


    ✔ Burnout-proofing your business long-term

  • Plus: Ongoing Messenger access to me


    Got a question mid-week? Need to vent, celebrate, or untangle something? I’m in your corner between calls: no waiting a week to get unstuck.

    List item 3

Plus... A Spectacular Bonus To Be Fully Booked In Four Weeks...

Magic Marketing Bootcamp: 4 Weeks to Fully Booked
(Valued at $576)

This is your shortcut to getting fully booked without paid ads, awkward networking events, or spending hours chasing clients who aren’t the right fit.

Inside this 4-week intensive, you’ll master the art of being seen by the right people so you can magnetize ideal clients with ease, build real momentum in your business, and finally feel confident sharing what you do (without dumbing it down or overexplaining).

We’ll cover simple, sustainable strategies for increasing visibility online, expanding your referral web, and leveraging the relationships you already have, all while dialing in messaging that makes your people say: “I need to book with you.”

Learn More About Your Kickass Bonus Course!

Week One!

Relationship Goldmine


We kick things off by tapping into the network you already have. You’ll learn how to get effortless referrals, glowing reviews, and word-of-mouth momentum from both clients and professional peers without it feeling awkward or transactional.

Week Two!

Messaging Mastery

This is where you become unmissable. We’ll dial in your messaging so that it speaks directly to your ideal clients , clearly, confidently, and without the mental gymnastics. Less explaining, more booking.

Week Three!

Week Three!

Be Seen (Without Selling Out)

You’ll finally learn how to show up online in a way that works: no paid ads, no dance reels required. Just smart, soulful visibility strategies that fit your voice, your vibe, and your bandwidth.

Week Four!

Week Four!

Networking That Doesn’t Suck

Let’s make “getting your name out there” feel good. You’ll learn how to build referral relationships, connect with the right people, and expand your reach: without ending up in rooms that make you want to fake a phone call and sneak out.

When you pay in full for the 90-Day Program, you’ll also unlock the Magic Marketing Bootcamp, a proven shortcut to getting clients in the door fast.

This bonus is designed to help you reignite past clients, stack powerful reviews, and create instant momentum in your business before you’ve even finished the first month of the program.

It’s the perfect jumpstart to your 90-day journey, so you’re not just learning, you’re already booking, building confidence, and seeing results right away.

Meet Lily. She knew she was ready to take her business to the next level but the “where do I even start?” question kept her spinning.

When she joined the Balanced Biz Program, she went all in: diving into the resources, leaning on the community, and showing up for herself.

And the results came fast. Her marketing started to pop. Her messaging finally clicked. Suddenly, her ideal clients were finding her.

But the biggest shift? Lily began to see herself differently.

She wasn’t just “trying” to run a business anymore, she was stepping fully into the role of entrepreneur. She became the confident leader of her own vision, making decisions with clarity and moving forward with unstoppable energy.

~ Lily Unger, Tarot Card Reader

Let’s Recap What You’re Getting Inside The Balanced Biz Program


Each piece of this program is designed to help you work less, earn more, and finally feel good running your business.


Weekly Aligned Action Calls
Get live, personalized coaching each week so you stop second-guessing and start making confident, focused moves in your business.


→ Finally know exactly what to do next... and actually do it.
Value: $1,200+


Bite-Sized 20-Minute Biz Trainings (Dripped Weekly)
Strategic lessons you can finish fast and
actually use: no fluff, no overwhelm.


→ Make consistent progress in just 20 minutes a week.
Value: $750+


Daily Messenger Coaching Access
Get direct access to me Monday–Friday for quick feedback, real-time decision support, and in-the-moment clarity.


→ Never feel stuck, alone, or in a shame spiral about your biz again.
Value: $900+


Full Access to My Course Vault
A treasure chest of past programs, templates, and tools: from defining your niche to pricing to visibility, all unlocked from day one.


→ Everything you need to level up, already done for you.
Value: $1,500+


Private, High-Vibe Facebook Community
A space to get feedback, ask questions, and celebrate wins with other smart, seasoned massage therapists who
get it.


→ Be surrounded by people who make you feel seen, supported, and not so damn alone.
Value: $500+


Plug-and-Play Business Tools
Monthly checklists, journal prompts, and done-for-you content to simplify your workflow and keep your visibility steady.


→ Save time, reduce mental load, and stay in momentum even on low-energy days.
Value: $150+


BONUS: 4-Week Marketing Messaging Bootcamp
Your step-by-step plan to get fully booked: without paid ads, gross tactics, or trying to “go viral.”
→ Attract more of the right clients, effortlessly and consistently.
Value: $576


Total Value: $5,576+

Psst…One massage a week will cover your investment to completely transform your business from burnt out to booked, balanced, and free.

But you’re not paying anywhere near that.

Pay In Full


$2,400 for the full 3-month experience


→ Best value + instant access to everything


→ No extra fees, just full support from day one

→ Receive a 60-minute 1:1 Strategy Session AND Magic Marketing Bootcamp: 4 Weeks To Fully Booked when you pay in full!

Payment Plan

3 monthly payments of $1,000


→ Spread it out while still getting all the tools + support


→ Start strong without financial stress

Flexible options like Klarna or Afterpay are available too, because ease and accessibility matter here.

Got Questions? Let's Clear 'Em Up!

I’ve taken business courses before and didn’t finish them: how is this different?

Totally get it. This isn’t just a course, it’s a mentorship experience with live coaching, community, and real-time support. You’re not left to figure it out alone. Everything is built to be bite-sized, doable, and nervous-system-friendly. You’ll actually use it, and if you get stuck, I’m just a message away.

How is the program delivered?

Your program materials are delivered by email, once a week (including the Marketing & Messaging Bootcamp), AND if you prefer to binge all the goodies right away, they are all available for you to check out in the Facebook Community Group.

What if I can’t attend the live calls? Will they be recorded?

Yep! Every call is recorded and shared in the group, so you can watch on your own time. And you can submit questions ahead of time if you can’t make it live, I’ll answer them in the call and tag you with the replay. (cool, right?)

Who is this program for?

Balanced Biz is for massage therapists who are already working with clients but are done running on fumes. It’s for the practitioner who’s tired of doing it all alone, craving more stability, and ready to make real, lasting changes : not just survive another month. You don’t need to have it all figured out, but you do need to be willing to show up, try new things, and stop carrying the whole damn thing by yourself. If you’re waiting for the “perfect time,” know this: the longer you wait, the heavier it gets. This is your sign to stop surviving and start building a business that finally supports you.

What level of support can I expect for implementation?

You’ll get high-touch support every step of the way: including weekly live coaching calls, direct Messenger access to me Monday through Friday, and a private community where you can ask questions, share wins, or troubleshoot in real time. Whether you’re stuck on a tech issue, rewriting your offers, or navigating mindset wobbles, you won’t be left to figure it out alone.

What level of personalized feedback should I expect?

This is one of the only programs for massage therapists that offers this much personalized support. You’ll get direct, one-on-one feedback from me on calls, in Messenger, and inside the community, not from a team, not from a bot, from me. Whether you’re refining your offers, reworking your messaging, or reimagining your schedule, I’m right there in the details with you. Clients consistently say this level of support is what sets The Balanced Biz Program apart, and what finally helped them get out of their own head and into real momentum.

What if I'm just starting out- would this work for me?

Yes! if you’re just starting out, this program will set you up with the kind of clarity, structure, and support most therapists wish they had from day one. You’ll avoid the common traps that lead to burnout and build a business that’s balanced and aligned from the beginning. You’ll get tools and strategies that put you miles ahead of your competition , while most new therapists are still winging it, you’ll have a clear path, a grounded plan, and a coach in your corner.

I’m already overwhelmed. Will this add more to my plate?

Nope, it’s designed to take things off your plate. We’ll simplify your systems, clarify your focus, and make your business feel lighter. Most folks spend just 1–2 hours per week and see big shifts from that.

How much time will this take each week?

About 1–2 hours a week max. You can do the trainings in 20 minutes or less, hop on a call if you want feedback, and use Messenger support when it fits your flow.

Is this for massage therapists only? What if I’m pivoting or doing other work too?

This is built specifically for massage therapists: but if you’re expanding, pivoting, or evolving your work, that’s welcome here. Many clients are creating new income streams, niching down, or shifting away from hands-on work while still serving their people. We've also had powerful shifts and transformations with service based wellness practitioners like yoga teachers and tarot readers!

What if I’m not “burned out” but I know something needs to change?

Then you’re in the perfect spot. This isn’t just for people in crisis mode, it’s for anyone who’s ready to stop hustling, streamline their business, and create more space, ease, and freedom.

Do I need to be tech-savvy to implement what you teach?

Not at all. Everything is designed to be simple and step-by-step. And if you ever get stuck, you can just message me. No fancy funnels or complicated platforms required.

Is this just focused on social media marketing?

Not even close. When it comes to the marketing section, we cover real visibility and messaging: online, offline, referral-based, and more. It’s about attracting ideal clients in a way that feels natural and aligned, not forcing yourself to dance on Reels (unless you want to).

Can I join if I’m not in the U.S.?

Absolutely. All calls are recorded, and most of the content is self-paced. We’ve had international therapists inside the program, and you’ll still get full support.

How long do I get access to the content?

You get access to all trainings and resources for the full 90 days and if you need more time, just let me know. I want you to have what you need to implement without pressure.

11. What if I fall behind or need to pause?

Life happens... this program is built with flexibility in mind. You can catch up at your own pace, and the community + support are there when you’re ready to re-engage.

Do you offer refunds?

I don’t offer refunds: and that’s intentional. This program is for massage therapists who are truly ready to commit to doing things differently. I pour my energy, expertise, and support into every step of this experience, and I ask for that same level of commitment in return. That said, I’m here to support you fully once you’re in. If you show up, ask for help when you need it, and stay engaged, you will see powerful shifts: and you’ll never be left to figure it out alone.

What kind of results have your clients seen?

Clients have raised their rates, dropped massage hours, booked out new offers, taken real vacations, and finally felt in control of their business again. This work creates results, but more importantly, it brings relief.

What if I’m still trying to figure out my niche or direction?

We cover that! Whether you’re narrowing your focus or completely reimagining your work, you’ll get the clarity and support to move forward with confidence.

Will this help me raise my rates or reduce massage hours?

Yes, that’s a core part of the process. We’ll look at your pricing, schedule, energy, and income goals so you can design a business that gives you more space, not just more work.

Do I need to be fully booked already to benefit from this?

Not at all. Some clients are booked out but exhausted, others are steady but ready to grow. You don’t need to be at any specific income or booking level: you just need to be ready to do things differently.

I’m not sure I can afford it right now. What are my options?

I offer flexible payment plans (including Klarna or Afterpay) because I get what it’s like to want support while managing cash flow. And honestly? Staying stuck is costing you more than this program ever will.

Is there a community or just coaching calls?

Both! You’ll get live calls, Messenger access to me, and a private Facebook group full of smart, generous therapists who’ve got your back.

Can I ask questions between calls?

Yes, you have weekday access to me via Messenger. Ask questions, get feedback, celebrate wins, or talk something out anytime you need.

I’m introverted: will I be expected to show up on video or share in front of the group?

No pressure at all. You can engage in whatever way feels good to you. Show up live, watch replays, message me privately, it’s all welcome here.

Why this actually works (according to the people living it)

I've never been in a program that was specifically for MTs where you actually had support one on one with the coach. That has been a COMPLETE game changer for me and my business

Kae .W.
Massage Therapist

I’ve taken SO many biz courses over the years and this is the first time I’ve actually felt like someone got it. Erin just gets how our brains work lol. I’m finally doing things in my business that I’ve been avoiding for literal years.

Patty .S.
Massage Therapist

I legit didn’t think I’d keep up with this program because I always fall off with stuff like this. But this was DIFFERENT. The messenger support alone was worth the whole investment. I can’t tell you how many times Erin pulled me out of a spiral and helped me move forward

Camille .R.
Massage Therapist

omg I booked out my new package AND raised my rates. I’ve never felt this clear or confident in my biz. I thought I was signing up for strategy but what I got was a complete mindset and energy shift around how I run things. So so grateful.

Natasha .U.
Massage Therapist

I didn’t realize how much I needed this until I was in it. I’ve been in practice 11 years and thought I’d heard it all. But Erin’s way of teaching hits diff. I’ve got systems now. Actual systems! And I’m taking a WHOLE WEEK OFF next month for the first time in forever.

Sarah .F.
Massage Therapist

honestly didn’t expect the community to be such a big deal, but it’s been HUGE. Everyone here just gets it. It’s so rare to be in a space where people understand what it’s like to be a therapist AND a business owner.

Katelyn .M.
Massage Therapist

Meet Cassie!

-Cassie found some financial breathing room in her practice

-She started spending quality time with her kiddo, fully present

-She started attracting clients who are ALIGNED with her business

-She gained massive confidence in her business, and puts herself out there more!

-She's not nervous about paying her bills anymore...!

-She's been leaving work at work, so she can relax at home, finally

She wants you to know... "It's worth it! It's a great opportunity, and Erin has the balls for it! You don't need more sugarcoating- get the kick in the butt you need!"

Let’s Recap What You’re Getting Inside The Balanced Biz Program


Each piece of this program is designed to help you work less, earn more, and finally feel good running your business.


Weekly Aligned Action Calls
Get live, personalized coaching each week so you stop second-guessing and start making confident, focused moves in your business.


→ Finally know exactly what to do next... and actually do it.
Value: $1,200+


Bite-Sized 20-Minute Biz Trainings (Dripped Weekly)
Strategic lessons you can finish fast and
actually use: no fluff, no overwhelm.


→ Make consistent progress in just 20 minutes a week.
Value: $750+


Daily Messenger Coaching Access
Get direct access to me Monday–Friday for quick feedback, real-time decision support, and in-the-moment clarity.


→ Never feel stuck, alone, or in a shame spiral about your biz again.
Value: $900+


Full Access to My Course Vault
A treasure chest of past programs, templates, and tools: from defining your niche to pricing to visibility, all unlocked from day one.


→ Everything you need to level up, already done for you.
Value: $1,500+


Private, High-Vibe Facebook Community
A space to get feedback, ask questions, and celebrate wins with other smart, seasoned massage therapists who
get it.


→ Be surrounded by people who make you feel seen, supported, and not so damn alone.
Value: $500+


Plug-and-Play Business Tools
Monthly checklists, journal prompts, and done-for-you content to simplify your workflow and keep your visibility steady.


→ Save time, reduce mental load, and stay in momentum even on low-energy days.
Value: $150+


BONUS: 4-Week Marketing Messaging Bootcamp
Your step-by-step plan to get fully booked: without paid ads, gross tactics, or trying to “go viral.”
→ Attract more of the right clients, effortlessly and consistently.
Value: $576


Total Value: $5,576+

Pay In Full

$2,400 for the full 3-month experience
→ Best value + instant access to everything
→ No extra fees, just full support from day one

Receive a 60-minute 1:1 Strategy Session when you pay in full!

3- Month Payment Plan

3 monthly payments of $1,000
→ Spread it out while still getting all the tools + support
→ Start strong without financial stress

Still Have Questions? Let's Chat!

You've been the best experience of my career thus far!

Cecila .J.

Colorado LMT

I feel supported even when shit hits the fan.

She offers practical and real-world advice and never makes it about her.

Natasha .U.

Michigan LMT