You didn’t become a massage therapist to feel like a stressed- AF admin assistant with a sore back and a never-ending to-do list.
But somewhere along the way, the business side of things started feeling heavier than the work itself.
One week, you're booked solid. The next? You're staring at an empty calendar, wondering if you're about to slide into another slow season.
You've tried raising your rates, tightening your boundaries, maybe even posting more on socials, and sure, some of it helped.
But nothing has really stuck. And nothing has made your business feel lighter.
And deep down, you’re starting to wonder:
Is this just what running a “successful” practice looks like? "This..... is not what I signed up for..."
Constant hustle, inconsistent income, no space to breathe?
(Spoiler Alert... it’s not.)
Because here’s the truth that no one told you while you were juggling clients, late-night laundry loads, and trying to write your “About Me” page...again...
You’re not doing it wrong.
You’re just doing it alone, without a system that’s built to support your nervous system and your growth.
What you actually need isn’t more effort.
You could use a smarter, simpler structure. One that lets you get clear on your direction, get out of your own way, and get support without burning out in the process.
Because when your business actually supports you: financially, energetically, logistically: that’s when the magic happens:
You stop waking up in panic about cancellations.
You actually enjoy the work again.
You have the space to plan, pivot, or just rest, without guilt. (this gets to be fun, remember??)
That’s what we do inside Balanced Biz Program.
You’ve been trying to build a sustainable business with tools that were never designed for you: cookie-cutter marketing advice, endless DIYing, and a pace that only works if you never need rest.
And when you’re stuck in that cycle of overgiving and under-receiving, no amount of self-care Sundays or “just raise your rates” advice is going to fix it. Lawd knows you’ve tried.
The real problem isn’t your work ethic, your talent, or your desire to grow, but it’s that no one ever showed you how to run a business that actually fits your life.
And if that gap doesn’t get addressed? You stay in survival mode:
~ Taking clients you don’t really want, because you’re scared to say no
~ Spending more time reacting than creating
~ Wondering how much longer you can keep this up
The Balanced Biz Program was built to fix that from the root.
Because the massage industry doesn’t need more therapists quitting from exhaustion.
It needs more of us building businesses that work with us and not at the cost of us.
You took a long weekend without asking permission, explaining yourself, or panicking about income.
You finally stopped second-guessing your prices, your content, your offers and started showing up with confidence, clarity, and ease.
You no longer spiraled after slow weeks because you have a clear strategy (and the nervous-system tools to ride it out like a boss).
You had systems that ran even when you rested: appointments coming in, content going out, income flowing.
You had a coach in your pocket, a community at your back, and a steady stream of clients who actually value what you do (and happily pay your rates).
You felt proud of your business, not just because it's profitable, but because it finally feels like yours.
This isn’t some far-off fantasy.
This is the new normal we build inside The Balanced Biz Program.
And it starts the moment you say: I’m ready for different.
The only business reboot designed specifically for massage therapists who are ready to simplify, scale, and step into true freedom without adding more massage hours or selling out your soul.
Inside Balanced Biz, you’ll learn the exact strategies I’ve used (and taught to dozens of other experienced therapists) to:
✔️ Create consistent income
✔️ Cut back hands-on hours
✔️ Streamline your business
✔️ And build a practice that actually supports your life
This is the approach that’s allowed me to hit my highest income ever while taking a week off every month, traveling for 2–3 weeks at a time, and never stressing about bills.
And now, I’m handing you the full framework plus live coaching, real-time support, and the exact tools you need to make it work for you.
This isn’t just a course.
It’s a 3-month reboot experience with coaching, community, and all the tools you need to create real momentum, without burnout.
When you join, you’ll get:
Weekly Aligned Action Calls – personalized coaching + real-time clarity
20-min Biz Trainings (Dripped Weekly) – actionable lessons you’ll actually finish
Daily Messenger Support – a coach in your pocket to keep you moving
Private Facebook Community – high-vibe, high-support, low-BS
Access to My Full Course Vault – every tool I’ve ever created, unlocked
Plug-and-play tools – checklists, journaling prompts, social media posts (updated monthly)
BONUS: The Marketing Messaging Bootcamp
Your 4-week path to “fully booked,” online + offline. ($576 value!)
Before we start tweaking your schedule or reworking your offers, we zoom out. You’ll get crystal clear on your vision, values, goals, and what's no longer working.
We declutter the noise so you can lead from clarity, not chaos.
- You’ll create space. Drop pressure. Reconnect to your WHY.
This is where we plug the energy leaks, stabilize your systems, and simplify your marketing.
We focus on what actually moves the needle: time management, sustainable pricing, visibility that feels natural, and workflows that support your nervous system, not just your to-do list.
- You’ll stop hustling. Start leading. And feel like a real CEO of your practice.
Once the foundations are set, we scale with soul.
You’ll experiment with new income streams, reimagine your schedule, and build rituals that make space for rest, celebration, and joy, without guilt.
- You’ll have options. You’ll feel empowered. You’ll finally breathe.
The Balanced Biz Program blends high-touch mentorship, flexible structure, and nervous-system-friendly support so you’re never stuck guessing, spinning out, or doing it all alone.
In this 3-month experience, you’ll get:
Real-time 1:1 support AND a group container
Weekly live coaching calls where you can bring your questions, challenges, or ideas and get direct, personalized feedback, no getting lost in the crowd.
My eyes on the details of:
✔ Your pricing + package structure
✔ Your schedule + energy management strategy
✔ Your website, booking flow, and client experience
✔ Your niche + messaging (especially if you're pivoting)
✔ Your visibility + marketing content (without the cringe)
✔ Your systems (so your biz runs with you, not against you)
✔ New income stream ideas like workshops, memberships, gift cards, etc.
✔ Burnout-proofing your business long-term
Plus: Ongoing Messenger access to me
Got a question mid-week? Need to vent, celebrate, or untangle something? I’m in your corner between calls: no waiting a week to get unstuck.
List item 3
This is your shortcut to getting fully booked without paid ads, awkward networking events, or spending hours chasing clients who aren’t the right fit.
Inside this 4-week intensive, you’ll master the art of being seen by the right people so you can magnetize ideal clients with ease, build real momentum in your business, and finally feel confident sharing what you do (without dumbing it down or overexplaining).
We’ll cover simple, sustainable strategies for increasing visibility online, expanding your referral web, and leveraging the relationships you already have, all while dialing in messaging that makes your people say: “I need to book with you.”
Relationship Goldmine
We kick things off by tapping into the network you already have. You’ll learn how to get effortless referrals, glowing reviews, and word-of-mouth momentum from both clients and professional peers without it feeling awkward or transactional.
Messaging Mastery
This is where you become unmissable. We’ll dial in your messaging so that it speaks directly to your ideal clients , clearly, confidently, and without the mental gymnastics. Less explaining, more booking.
Week Three!
Be Seen (Without Selling Out)
You’ll finally learn how to show up online in a way that works: no paid ads, no dance reels required. Just smart, soulful visibility strategies that fit your voice, your vibe, and your bandwidth.
Week Four!
Networking That Doesn’t Suck
Let’s make “getting your name out there” feel good. You’ll learn how to build referral relationships, connect with the right people, and expand your reach: without ending up in rooms that make you want to fake a phone call and sneak out.
Totally get it. This isn’t just a course, it’s a mentorship experience with live coaching, community, and real-time support. You’re not left to figure it out alone. Everything is built to be bite-sized, doable, and nervous-system-friendly. You’ll actually use it, and if you get stuck, I’m just a message away.
Your program materials are delivered by email, once a week (including the Marketing & Messaging Bootcamp), AND if you prefer to binge all the goodies right away, they are all available for you to check out in the Facebook Community Group.
Yep! Every call is recorded and shared in the group, so you can watch on your own time. And you can submit questions ahead of time if you can’t make it live, I’ll answer them in the call and tag you with the replay. (cool, right?)
Balanced Biz is for massage therapists who are already working with clients but are done running on fumes. It’s for the practitioner who’s tired of doing it all alone, craving more stability, and ready to make real, lasting changes : not just survive another month. You don’t need to have it all figured out, but you do need to be willing to show up, try new things, and stop carrying the whole damn thing by yourself. If you’re waiting for the “perfect time,” know this: the longer you wait, the heavier it gets. This is your sign to stop surviving and start building a business that finally supports you.
You’ll get high-touch support every step of the way: including weekly live coaching calls, direct Messenger access to me Monday through Friday, and a private community where you can ask questions, share wins, or troubleshoot in real time. Whether you’re stuck on a tech issue, rewriting your offers, or navigating mindset wobbles, you won’t be left to figure it out alone.
This is one of the only programs for massage therapists that offers this much personalized support. You’ll get direct, one-on-one feedback from me on calls, in Messenger, and inside the community, not from a team, not from a bot, from me. Whether you’re refining your offers, reworking your messaging, or reimagining your schedule, I’m right there in the details with you. Clients consistently say this level of support is what sets The Balanced Biz Program apart, and what finally helped them get out of their own head and into real momentum.
Yes! if you’re just starting out, this program will set you up with the kind of clarity, structure, and support most therapists wish they had from day one. You’ll avoid the common traps that lead to burnout and build a business that’s balanced and aligned from the beginning. You’ll get tools and strategies that put you miles ahead of your competition , while most new therapists are still winging it, you’ll have a clear path, a grounded plan, and a coach in your corner.
Nope, it’s designed to take things off your plate. We’ll simplify your systems, clarify your focus, and make your business feel lighter. Most folks spend just 1–2 hours per week and see big shifts from that.
About 1–2 hours a week max. You can do the trainings in 20 minutes or less, hop on a call if you want feedback, and use Messenger support when it fits your flow.
This is built specifically for massage therapists: but if you’re expanding, pivoting, or evolving your work, that’s welcome here. Many clients are creating new income streams, niching down, or shifting away from hands-on work while still serving their people. We've also had powerful shifts and transformations with service based wellness practitioners like yoga teachers and tarot readers!
Then you’re in the perfect spot. This isn’t just for people in crisis mode, it’s for anyone who’s ready to stop hustling, streamline their business, and create more space, ease, and freedom.
Not at all. Everything is designed to be simple and step-by-step. And if you ever get stuck, you can just message me. No fancy funnels or complicated platforms required.
Not even close. When it comes to the marketing section, we cover real visibility and messaging: online, offline, referral-based, and more. It’s about attracting ideal clients in a way that feels natural and aligned, not forcing yourself to dance on Reels (unless you want to).
Absolutely. All calls are recorded, and most of the content is self-paced. We’ve had international therapists inside the program, and you’ll still get full support.
You get access to all trainings and resources for the full 90 days and if you need more time, just let me know. I want you to have what you need to implement without pressure.
Life happens... this program is built with flexibility in mind. You can catch up at your own pace, and the community + support are there when you’re ready to re-engage.
I don’t offer refunds: and that’s intentional. This program is for massage therapists who are truly ready to commit to doing things differently. I pour my energy, expertise, and support into every step of this experience, and I ask for that same level of commitment in return. That said, I’m here to support you fully once you’re in. If you show up, ask for help when you need it, and stay engaged, you will see powerful shifts: and you’ll never be left to figure it out alone.
Clients have raised their rates, dropped massage hours, booked out new offers, taken real vacations, and finally felt in control of their business again. This work creates results, but more importantly, it brings relief.
We cover that! Whether you’re narrowing your focus or completely reimagining your work, you’ll get the clarity and support to move forward with confidence.
Yes, that’s a core part of the process. We’ll look at your pricing, schedule, energy, and income goals so you can design a business that gives you more space, not just more work.
Not at all. Some clients are booked out but exhausted, others are steady but ready to grow. You don’t need to be at any specific income or booking level: you just need to be ready to do things differently.
I offer flexible payment plans (including Klarna or Afterpay) because I get what it’s like to want support while managing cash flow. And honestly? Staying stuck is costing you more than this program ever will.
Both! You’ll get live calls, Messenger access to me, and a private Facebook group full of smart, generous therapists who’ve got your back.
Yes, you have weekday access to me via Messenger. Ask questions, get feedback, celebrate wins, or talk something out anytime you need.
No pressure at all. You can engage in whatever way feels good to you. Show up live, watch replays, message me privately, it’s all welcome here.
I've never been in a program that was specifically for MTs where you actually had support one on one with the coach. That has been a COMPLETE game changer for me and my business
I’ve taken SO many biz courses over the years and this is the first time I’ve actually felt like someone got it. Erin just gets how our brains work lol. I’m finally doing things in my business that I’ve been avoiding for literal years.
I legit didn’t think I’d keep up with this program because I always fall off with stuff like this. But this was DIFFERENT. The messenger support alone was worth the whole investment. I can’t tell you how many times Erin pulled me out of a spiral and helped me move forward
omg I booked out my new package AND raised my rates. I’ve never felt this clear or confident in my biz. I thought I was signing up for strategy but what I got was a complete mindset and energy shift around how I run things. So so grateful.
I didn’t realize how much I needed this until I was in it. I’ve been in practice 11 years and thought I’d heard it all. But Erin’s way of teaching hits diff. I’ve got systems now. Actual systems! And I’m taking a WHOLE WEEK OFF next month for the first time in forever.
honestly didn’t expect the community to be such a big deal, but it’s been HUGE. Everyone here just gets it. It’s so rare to be in a space where people understand what it’s like to be a therapist AND a business owner.
-She started spending quality time with her kiddo, fully present
-She started attracting clients who are ALIGNED with her business
-She gained massive confidence in her business, and puts herself out there more!
-She's not nervous about paying her bills anymore...!
-She's been leaving work at work, so she can relax at home, finally
You've been the best experience of my career thus far!
Cecila .J.
Colorado LMT
I feel supported even when shit hits the fan.
She offers practical and real-world advice and never makes it about her.
Natasha .U.
Michigan LMT